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Ash Craig from Raison Home tells us about her successful franchise in Cambridge

Updated: Aug 11, 2023



What interested you in the concept?

I always wanted to have a more flexible lifestyle and with Raison Home this is something I could achieve, being able to run the business around my life.


I also wanted to do something I am passionate about, breaking into the home interior space with the suppliers and the supply chain sorted out and working was a massive plus.


How did you find Raison Home?

I was made redundant during the pandemic, but I was already looking at changing careers. Sometimes timing meets opportunity.


It is a unique offering, something that is completely different to most of the KBB businesses, without the need for a showroom it gives me more freedom and time to spend with my customers.

I wanted to change careers without the need to fully re-train (going back to college/ uni), with Raisons initial 6 week training course and the dedicated support team I was able to be up and running very quickly.


How did you find the initial training?

The initial training was really good and very insightful. We did our training during the pandemic, which did cause some logistical problems – but the training itself was great.


How are you finding your time in Raison Home, how was your first year?

I had a good first year and spent a lot of time building up my Business connections. I now have a core group of connections that I work with regularly. Having the support of the network and the local BNI chapter made a massive difference to my first year.


What advice would you give for someone considering joining the Raison Home UK Team?

Personally; Take the leap, it is one of the most rewarding things I have done, being able to spend more time with my family.


With regard to the Business; Early on in your journey; build your market map, find your ideal clients and where you want to focus your time and effort. The support team are great at helping with these things – but if you can dedicate some time yourself to do this then you will be able to grow the business faster. Sponsoring local sporting events is also a great way to get your business out there.


How did you find the transition into owning your own franchise?

I had never been my own boss before and there was a lot to go through and figure out! What helped was talking to fellow franchisees – whatever issue I was having, I could talk to them and one of them had probably either the same issue or one very similar.


How did you feel when you got your first sale?

It felt amazing! My first sale was not the easiest with a lot of amendments needing to be done, but when I got the sale it was a really good feeling. My neighbour was my customer, they absolutely love the kitchen and love showing it off to everyone..


What does your average day look like?

I think it is hard to say what my average day looks likes – no two days are ever the same with me as I can build it round my family. I try to start every morning with a cup of coffee and by checking my emails, leads and anything else that has come in since the day before. After that is doing designs and seeing customers.


Where do you see your business in the next 5 years?

In 5 years I hope to have an additional 2 sales people working for me, and trying to give back to my local community through internships, development projects and sponsored events.


My ultimate goal is to become the number 1 KBB designer in Cambridge and the surrounding areas.



Want to know more about the Raison Home franchise opportunity? Learn about what's on offer here

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