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EXECUTIVE RECRUITMENT.
HANDLED QUIETLY

We find the leaders who grow franchise networks, from C-suite to senior support, with the discretion a close-knit industry demands.

Franchisor, franchisee, or franchise professional, we can help.

Looking for the right talent to support a growing network? Or quietly weighing up your own next move? PW Staffing is the executive recruitment division of Platinum Wave, one of the UK's leading bfa-accredited franchise consultancies. We've been placing the right people into the right franchise roles for years. Mostly without anyone noticing. That's intentional.

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WHY TRUST US

3 decades inside franchising. Both sides of the table.

This is the bit most recruiters can't say. We've been successful franchisors, we know what it takes to build and run a network, because we've done it. And we've run a £30m national recruitment network, so we understand hiring at every level, from managerial to C-suite, across operations, finance, marketing, purchasing, franchise support and beyond.

That mix is rare, and it changes how we deliver. We don't fill a vacancy and move on. We start from the growth plan your new recruit has to deliver against, because we've written plans like it and lived with the results.

On top of that, Platinum Wave continues to make award-winning waves as a bfa-accredited consultancy, recognised by the brands we work alongside. Our recruitment service is bfa-accredited too. 

  • Almost 30 years in the franchise industry

  • Former franchisors who have built and sold networks

  • Directors of a £30m national recruitment operation

  • bfa-accredited

  • Award-winning across the sector

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MORE THAN A LITTLE BLACK BOOK

Yes, we do know a lot of people. Our network across franchise brands and professionals is pretty hard to beat. But a contacts list isn't a recruitment service. PW Staffing is a proper agency, with experienced recruiters and head-hunters and the search software to back them.

So you get both halves of the job. The relationships and sector instinct that only come from decades inside franchising, and the professional rigour, reach and process of a recruitment agency does this every week.

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THE BEST PEOPLE AREN'T
ANSWERING ADVERTS

The person you want for a senior franchise role isn't looking for a job. They're employed, doing well, and nowhere near a job board on a Sunday night. Around 85% of senior people sit in exactly that spot. They probably won't answer an advert. But they will take a quiet, well-judged call from someone they trust.

We understand the market, we know who's genuinely good, and we open the conversation without anyone else noticing. A confidential approach is the way the best appointments happen.

BRANDS WE'VE RECRUITED FOR

Over the last decade we've recruited for brands including Wendy's, German Doner Kebab, ERA, Mathnasium, SIDES, Burger Boi - and many more. Quietly, across multiple sectors, from £40k to £200k salaries.

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FOR EMPLOYERS
READY TO START YOUR SEARCH?

We find the best people for the roles that make or break a network: Director and C-suite, senior operations and franchise support.

 

Marketing, finance, operations, purchasing, franchise support, CEO - if it's senior and it's in franchising, then we're here to help.

How we help - from brief to placement:

  • Getting the spec right. Before we search, we help you define the role properly: what this hire actually needs to deliver over the next 12–18 months, not just a tidy job title

  • The search itself. Targeted market mapping, discreet outreach to the people who count, and a shortlist that reflects the real landscape of available talent, not just whoever happened to apply

  • The contacts that make the match. Our network, relationships and sector knowledge are the difference between a good shortlist and the right appointment

  • Support all the way through. We stay close through interview, offer and onboarding. In fact, it some cases we're asked to be involved in the interviews. Strong, honest communication is something clients tell us they remember

 

The best time to talk to us is right now. The sooner we know what you're planning, the sooner we can start the right conversations on your behalf -

long before the role ever becomes urgent.

[Tell us about the role]

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FOR CANDIDATES
LOOKING FOR YOUR NEXT ROLE?

Quietly looking for a new role in an industry as close-knit as franchising can be tricky. You don't necessarily want everyone to know you're leaving, or that you've suddenly become available. We understand that completely. Protecting your position and your reputation comes first.

Of course, sometimes you do want your availability shouted from the rooftops and we know how to do that too. Either way, our team provides a professional service that puts you first.

Want to start the ball rolling? Drop a completely confidential email to Steve Lampshire to arrange a no-obligation chat: steve@platinumwave.co.uk

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DISCRETION ISN'T A FEATURE.
IT'S HOW WE WORK

Franchising is a small world and word travels. A clumsy approach can unsettle a team, tip off a competitor, or put a candidate's current role at risk, and once trust is gone, it doesn't come back.

We've spent years earning a reputation for handling sensitive appointments with care: need-to-know briefings, no public exposure (unless you want us to) and conversations that stay between the people they should. It's why brands trust us with their most critical hires (one of our most recent placements was a Global Senior Management role for a brand with over 1000 franchisees across 65 markets), and why the best candidates take our call. 

THE PW STAFFING DIFFERENCE

  • We only do franchising. Every conversation, every relationship, is in your world

  • We've sat in your chair. Franchisor and recruiter. We get the commercial reality of the hire, not just the CV

  • We're part of something bigger. PW Staffing sits inside a leading bfa-accredited consultancy. We build and support franchise networks just like yours, so we know precisely what's expected from the candidates we bring to you

  • We've done this quietly for years. Give us the roles, and we'll find you the best candidates!

LET'S TALK

Whether it's your next key hire or your next career move, it starts the same way. Confidentially, with no obligation.

steve@platinumwave.co.uk

#JobsInFranchisingForFranchisePeople

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Edinburgh: 9 Ainslie Place, Edinburgh, EH3 6AT

T: +44 (0) 131 210 0351

London: 167-169 Great Portland Street, 5th Floor, London W1W 5PF

T: +44 (0) 207 438 2097

©2026 Platinum Wave

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