The growth asset already in your network Franchise networks invest heavily in marketing, paid search, franchise exhibitions, portals and franchise recruitment specialists to attract new franchisees. These are legitimate channels. But there is one growth asset that most franchisors dramatically underuse - one that sits at the centre of their existing network, costs relatively little to activate, and carries a level of credibility that nothing from head office can replicate. T

Avoidance is often the most common failure in franchise support. Not poorly designed systems, not inadequate training, but the consistent pattern of franchisors seeing a problem clearly but finding reasons not to address it directly. A support visit takes place, the performance data is reviewed, the conversation stays broadly positive, and both parties leave with an unspoken understanding that something isn't working - but without any agreement about what to do about it. The

At Platinum Wave we ask every network the same thing: what does good look like for a franchisee two years in? The answers tell us a lot. Some give a turnover figure. Others reach for something vaguer, growing month on month, decent reviews, a good attitude. Hardly anyone can describe what a strong franchisee actually does at month 18, the revenue they post and the hours they spend on what. That gap costs you. If the franchisor can't define good, the franchisee has no chance.

The performance gap that exists in every franchise network It is one of the most common and frustrating challenges in running a franchise network: two franchisees, comparable territories, similar investment, similar launch timing - and yet one is thriving while the other is barely covering costs. It's natural to first think of factors like: territory quality, local competition, the franchisee's background. These factors are genuine and deserve to be looked at, but they rarely

Is your business actually ready to franchise?

Most franchisors prioritise filling territories over selecting the right people. Building a detailed ideal-franchisee profile and treating recruitment as a rigorous selection process - not a sales transaction - delivers better long-term network performance. Recruitment isn't the finish line. It's the starting gun. And if you have recruited the wrong person, you haven't gained a franchisee - you have created a problem with a delayed detonation.

The European Franchise Awards took place in Brussels last night...and we were delighted to be nominated in the Special Services to...

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The latest episode of our People In Franchising podcast is now available! On the 25th episode of People in Franchising we are joined by...

Sarah Maguire is a RAISON Home franchisee covering the Edinburgh area. She has been extremely successful over August and September,...