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Why Most Franchisors Are Getting Franchise Recruitment Wrong
Most franchisors prioritise filling territories over selecting the right people. Building a detailed ideal-franchisee profile and treating recruitment as a rigorous selection process - not a sales transaction - delivers better long-term network performance. Recruitment isn't the finish line. It's the starting gun. And if you have recruited the wrong person, you haven't gained a franchisee - you have created a problem with a delayed detonation.
3 days ago2 min read
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