Suzie McCafferty
Founder & CEO

Suzie is the Principal Franchise Consultant at Platinum Wave and has created the company's unique ‘franchise your business’ course based on more than 20 years of first-hand international franchising experience.


A well-known personality in the franchising world, Suzie has been a regular Judge of the bfa / HSBC British Franchise Awards and is the longstanding Chairperson of the bfa’s Regional Franchise Forum & EWIF Scotland.

  • LinkedIn

About Suzie

Having franchised her own printer cartridge business from a single retail shop in Edinburgh to a network of over 70 franchised outlets across 6 countries from the Caribbean to the Middle East, it is fair to say Suzie’s consultancy comes with an authenticity that is hard to match.


Prior to founding Platinum Wave, Suzie was the Franchise Director and Board Member of national recruitment franchise and £30m turnover franchise network Select Appointments. Suzie is a Non-Executive Director with one of the UK’s leading franchise brands, the multi-award-winning Right at Home UK. She is also the Onboarding Director at HERO Brands, owners of international franchises including German Doner Kebab, Choppaluna and Island Poké.


In short, there isn’t much Suzie hasn’t done or experienced in franchising, and a safer pair of hands to guide you and your brand to greater success you won’t find anywhere.

When not helping businesses franchise, Suzie will be doing one of two things - ordering seafood and bubbles at a nice restaurant, or watching trashy reality TV shows with her daughter. 


Get in touch with Suzie to discuss the possibility of franchising your business, consultancy support, mentoring or international franchising.

0131 374 2393