Training, Mentoring & Development for Franchisors, Franchisees & Support Teams
Empower your network with tailored training, coaching and development from Platinum Wave - accelerating growth, performance and franchise success.
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Over the past 25 years, we’ve worked with a wide range of franchise networks. Whether you need a short, high-impact strategy session or a full training program, we’ll help you pinpoint, build and embed the practices that make a difference.
Who We Support
We deliver bespoke training and mentoring for:
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Franchisors - optimise your leadership, recruitment, engagement and network performance
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Support teams / operations / field staff - strengthen processes, behaviours and tools that uplift franchisees
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Franchisees - whether new or established, scale your territory, build your team, refine your operations
What We Do — Key Services & Programmes
Franchisor Coaching & Leadership Development
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Strategy sessions on network growth, expansion & multi-territory planning
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Leadership mentoring, decision support & accountability
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Franchisee engagement, incentive & retention programmes
Support Team Skills & Process Training
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Process design, systems work & behavioural coaching
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Customer support, field contact frameworks, escalation models
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Techniques to improve responsiveness, feedback loops, network communication
Franchisee Growth Mentoring & Business Training
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Setting stretch targets, growth planning, accountability
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Operational excellence: staffing, sales, marketing, cost control
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Region / multi-unit development, territory scaling
What We Do — Key Services & Programmes
Our training and mentoring has helped franchisees double turnover, engage more effectively with their brand and exceed growth benchmarks once thought unreachable.
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We work closely with franchisors and franchisees to embed learning so that change becomes part of daily behaviour - not just a one-off workshop.
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​“Suzie has been an incredible support to us at Mini First Aid. We work with her through regular quarterly leadership team planning sessions, and her insight and guidance have been invaluable in shaping our strategy and ensuring we have a clear, achievable plan in place. Suzie has a fantastic way of challenging our thinking while keeping us focused on our goals. She doesn’t just help us set the strategy, she’s involved from the very start and continues to guide us through implementation, which has made a huge difference to our success.She’s also presented to our franchise network at our annual conference, and the feedback from our franchisees was brilliant. Suzie’s knowledge of franchising is second to none, and she has a great way of connecting with people and making complex topics clear and actionable.
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I wouldn’t hesitate to recommend Suzie and Platinum Wave to any business looking to grow, strengthen their strategy, and get expert franchising support.”
Approach & Philosophy
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Bespoke & flexible: we don’t do “one size fits all” training - we listen, diagnose and build exactly what you need
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Blend of formats: workshops, 1:1 coaching, group sessions, remote & in-person
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Embed behaviour change: follow-up, accountability, coaching cycles, periodic audits
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Led by experienced practitioners: trainings often delivered by our CEO, Suzie McCafferty and senior team members
Get Started / Next Steps
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Book a discovery call - tell us your biggest challenges & areas for growth
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Training needs audit - we’ll map gaps, opportunities & priorities
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Proposal & programme blueprint - deliverables, timeline, investment
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Delivery & follow-up - we implement, coach, embed measurement & accountability
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Email: franchise@platinumwave.co.uk
Edinburgh: +44 (0) 131 210 0351 | London: +44 (0) 207 438 2097
Frequently Asked Questions
Who should invest in franchise training and mentoring?
If you want sustainable network growth, stronger franchisee performance, and better consistency across units, training and mentorship are essential.
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How do you design a tailored training programme?
We start with a diagnostics or audit, then co-design modules around your people, processes, challenges and outcomes.
What formats do your trainings use?
Workshops (in person or virtual), 1:1 coaching, group sessions, follow-up accountability calls and field audits.
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How long will it take to see results?
Typically, improvements in systems, behaviour and performance are noticeable in 3-6 months. Deeper culture shifts may take 9-12 months with ongoing reinforcement.
Want to find out more? franchise@platinumwave.co.uk