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Platinum Wave helping franchisor recruit franchisees

Franchisee Recruitment — Attract & Qualify Your Ideal Partners

Let us help you build a network of high-quality franchisees. With strategic recruitment, screening and onboarding, you get reliable partners who share your vision and values, giving you confidence that your network will grow with strength, not just numbers.

Why Franchisee Recruitment Matters

  • The right franchisee is the foundation of your network’s success

  • Poorly selected franchisees often lead to closure, brand damage and conflict

  • A robust recruitment process reduces risk, improves performance and maintains your brand reputation

How We Help — Our Franchisee Recruitment Process

Defining the Ideal Candidate Profile, Marketing & Franchise Lead Generation​, Screening & Selection

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  • Develop the correct recruitment marketing strategy for your franchise based on a complete understanding of who your franchisees need to be

  • Create the on and offline marketing materials you need from your Franchise Prospectus and listings to your social media accounts - and so much more

  • Ensure your messaging targets the right people, in the right place, at the right time

  • Gather and nurture your leads with a personal and professional touch

  • Deliver qualified, well informed and funded franchisees to you ready for a first meeting or discovery day

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Whether you're starting from scratch and need a full suite of marketing collateral, or an established brand that needs a thorough review and a strategic rethink, we can help.

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We find you the right franchisees because we apply our experience to every part of your recruitment strategy. By definition, this means a higher quality of enquiry and far fewer time wasters.

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Costs vary based on network size, campaign scale, and market reach. We’ll tailor a proposal to your needs.

Next Steps

  1. Contact us to discuss your franchise goals and current pipeline

  2. Discovery meeting & audit to evaluate your recruitment process

  3. Custom proposal defining timeline, budget & deliverables

  4. Recruitment launch - we implement, monitor, refine, support

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Email: franchise@platinumwave.co.uk
Edinburgh: +44 (0) 131 210 0351 | London: +44 (0) 207 438 2097

Frequently Asked Questions

How many leads do I need to get 1 qualified franchisee?
There’s no one-size-fits-all answer, but many networks see a conversion rate of 1–3 % from lead to signed franchisee. A robust funnel, clear qualification, and strong onboarding improve that rate.

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How much does franchisee recruitment cost?
It depends on campaign scale, market channels, assessment tools and volume of candidates. We’ll estimate costs after understanding your network and goals.

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Can you recruit across multiple regions or countries?
Yes - we’ve helped clients recruit UK-wide and internationally, scaling the campaign for regional targeting, local compliance and cultural fit.

Want to find out more? franchise@platinumwave.co.uk

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