Platinum Wave are delighted to be a sponsor for this year’s bfa Superbrand event, held on 16th May in London.
The Superbrand event is now in its second year and celebrates established brands that are growing through multi-brand, multi-unit strategies and have become household names in business through the power of franchising. Having so many fantastic clients who are achieving outstanding multi-unit success, we are thrilled to be a part of this year’s Superbrand event.
The full day event which takes place at the Institute of Engineering and Technology in London next month, aims to provide a platform for growing franchise brands to gain advice and gage their next growth steps. There will be three zones throughout the day specific to various business needs; the Superbrand Zone, the UK Developer Zone and the Franchisee Investor Zone, alongside various keynote speakers and networking opportunities. If you’re looking to expand abroad, there will also be experts on hand to discuss international expansion into the USA or Europe.
We are delighted that our CEO Suzie McCafferty, will also be speaking at the event and sharing her 20 years of franchise expertise on a couple of important topics, including a ‘Feasibility Health Check’ presentation and a session on ‘Identifying the Right Partners’. The ‘Feasibility Health Check’ will focus on market research to ensure international brands are fit for expansion into the UK marketplace. Suzie’s talk on ‘Identifying the Right Partners’ will cover master vs. direct franchising, the ideal franchisee profile and understanding the fundamental drivers – all important factors to consider for a growing franchisor.
The bfa event is set to be another fantastic day of knowledge sharing and we are certain the expertise of Suzie and the other franchise professionals will offer invaluable advice, imperative to growing a franchise brand in today’s market.
You can find out more about the Superbrand event and book tickets here.