Tony Macaroni, which is part of the Viva Italia Group, opened its first restaurant in 2007. Since then, the group has expanded to having 19 restaurants under its umbrella and currently employs around 500 people across Scotland and Northern Ireland.


Our restaurants thrive because of their authenticity, consistency, superior menu, fresh ingredients and proven business model.


These are challenging times for the hospitality industry, but Tony Macaroni is perfectly positioned to come out even stronger and take advantage of the opportunities presented by newly available, quality sites right across the UK.


Pre-lockdown, Tony Macaroni was already delivering exceptional sales increases in units taken over from competitors. For example:


Silverburn, indoor shopping mall location

Renowned Celebrity Chef inspired, national Italian restaurant chain £8k (average weekly takings) vs Tony Macaroni £34k

First week trading after lockdown was £35k


Glasgow Fort, outdoor shopping mall location

Established national pizza restaurant chain £8k (average weekly takings) vs Tony Macaroni £35k

First week trading after lockdown was £43k


Livingston, outskirts Town Centre beside large chain hotel Well known previous restaurant tennant £11k (average weekly takings) vs Tony Macaroni £53k

(Livingston Tony Macaroni has been open for I O years and has consistently delivered average weekly takings of £50k+ each year)

First week trading after lockdown was an incredible £85k


Dundee, City Centre High Street location

Previous restaurant tennant £17k (average weekly takings) vs Tony Macaroni £44k

First week trading after lockdown was £49k


With an oversupply of rental property and Tony Macaroni's track record of transforming unit sales, there has never been a better opportunity to invest in this proven brand.   


Tony Macaroni won the Best Italian Restaurant & Pizza Chef of the year at the prestigious Pizza and Pasta Industry Awards in 2018, and we are proud to tell you that our menu was carefully crafted by multi award winning consultant Chef Fabio Campoli. Fabio is one of Italy's most respected chefs and has been presenting serious food shows on TV there for 20 years. He has also worked on several Hollywood films including Mission Impossible, so Fabio’s attention to detail is second to none.


Unlike so many other Italian restaurant groups where kitchen staff simply heat and plate, everything at Tony Macaroni is cooked to order under the direction of a head chef. Our customers know and appreciate the difference - and so will yours.

We see the brand becoming a prized fixture in every city and large town across the UK - and whilst we will continue to open many more ourselves across Scotland, the time is right for us to offer experienced franchise operators, with the best locations in England, Wales and Northern Ireland, the chance to bring this much loved brand into their portfolios

The Franchise Models


City Centre

Retail Park

Shopping Mall


For each of the three business models, the following are critical to the success of the Franchisees business:


  • Getting the right location

  • Securing the right rental banding

  • Controlling all overhead costs especially in relation to food, drink and labour costs

  • Increasing average spend per customer

  • Increasing footfall and weekly sales


Tony Macaroni has embraced the current trend for takeaway & delivery, which can add up to 20% incremental sales. We have optimised our menus to ensure that customers enjoy the same quality of food through takeaway as they would experience in our restaurants.


The level of investment for the store fit out, equipment, stock, small wares and launch marketing package will range from approximately £250k - £750k + VAT (Inc. the Initial Franchise Fee) however this will of course vary depending on the size and location of your premises, seating capacity and level of refurbishment required.


Single unit Franchise Fee £25,000

Royalty fee 6%

Marketing fee 3%

If you would like to talk to us about UK opportunities with Tony Macaroni please call us on 0131 664 1218 or drop us an email to

To discuss your requirements please contact us:

T: +44 (0) 131 374 2393

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