Canada's fastest-growing chicken QSR is looking for a bold, experienced operator to own the master franchise rights for England. This is a rare opportunity to become the exclusive development partner for one of North America's most awarded food brands.
The Opportunity
Mary Brown's Chicken is a 55-year-old Canadian quick service restaurant brand with over 300 locations across Canada and a rapidly growing international presence in the UK, Ireland, Mexico, Pakistan, India - and entering the USA in 2026.
We are now seeking an exclusive Master Franchisee for England. This is not a single-unit opportunity. We are looking for proven multi-unit, multi-brand operators and experienced master franchisees who have the infrastructure, capital and ambition to rapidly develop a network of Mary Brown's Chicken restaurants across England.
Why Mary Brown's Chicken?
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55+ years of proven brand history - born in Canada, loved globally
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19 consecutive years of same-store sales growth in Canada
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Proprietary cooking technology that cannot be replicated
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Handcrafted, scratch-made menu - a genuine point of difference in the QSR sector
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Halal-ready menu with regional adaptation capability
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Canada's Best Managed Companies - Platinum Level 2018–2025
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Canadian Franchise Association Franchisees' Choice Award - 15 consecutive years
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#1 Best Canadian Fast-Food Chain (consumer voted)
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Big Mary® named Canada's Best Chicken Sandwich
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Fully developed and tested UK supply chain
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Full grand opening support, ongoing ops and marketing resource
The Product
MB Chicken's menu is entirely made fresh in-store, every day. Chicken is hand-breaded using a proprietary recipe that has been used and loved for over 55 years. The brand's exclusive heat-based cooking technology - unlike traditional pressure cooking - delivers a consistently light, golden, crispy result.
The full UK menu includes Signature Bone-In Chicken, the Big Mary® sandwich, Taters, Chicken Tenders, Wraps, Poutine and more, with rotating limited-time offers and regional adaptation including Halal options.
What Does the Master Franchisee Receive?
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Exclusive territorial rights for England
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Full operations, training and marketing support from the MB head office team
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24/7 digital training portal (LearnMB) for you and your sub-franchisees
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Minimum 3-week hands-on training in Canada (or an existing MB market)
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Site selection, design and construction support
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Fully developed UK supply chain
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Proven marketing materials and campaigns, adaptable to your market
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Control over the local marketing fund (4% of network sales) to deploy on behalf of your network
Financials
Mater Royalty: 3%
Marketing Fund: 4%
Unit Development Fee: £20k per unit
Average Food Cost: 31-32%
Average Staff Cost: 25%
Ideal Partner Profile
Mary Brown's Chicken is highly selective. We are looking for partners who share our values and can match our ambition. The ideal candidate will be:
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An experienced multi-unit or multi-brand food/retail operator
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Financially strong with the capital to fund rapid territory development
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A team builder with experienced management infrastructure already in place
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Entrepreneurially minded, locally connected and operationally excellent
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Passionate about great food and great service
Current UK Footprint
MB Chicken opened its first permanent UK location in Scotland in 2024. A second Belfast location opens Summer/Autumn 2026. England represents the next major development milestone in the UK strategy.
WANT TO KNOW MORE ABOUT MARY BROWN'S CHICKEN UK MASTER FRANCHISE?
Please contact steve@platinumwave.co.uk and request the franchise prospectus!
