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Turner Swim

Turner Swim provides high-quality swimming instruction to adults in luxury venues. Demand for classes around the UK is high, so this franchise model provides anyone passionate about swimming teaching the perfect opportunity to build a successful business in this unique sector.


The franchise opportunity

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About the brand

Andrew and his team have spent a decade establishing and documenting the processes of building and running a profitable adult swimming teaching business.


He has created extensive swim programmes that have delivered exceptional results for many thousands of clients. He has developed finely tuned models not just for instructor training, but also for marketing, booking systems, customer service, human resources, health & safety and client retention -- a complete and proven business blueprint. 

About the franchise

What do we look for in a franchisee?​


Ideal candidates are those with:

  • A love of swimming

  • Ambition to own and grow a swimming teaching business

  • Strong communication skills

  • A willingness to follow our proven model

All our instructors must obtain a lifeguarding certificate, and be qualified for Level 1 and 2 as swimming instructors.

As a franchisee you will start your business being the sole instructor, so you will need these qualifications too. We can help you through the process quickly.

Why choose the Turner Swim franchise?

  1. You’ll operate in a niche market specialising in adult swimming lessons in luxury settings.

  2. You’ll start with a proven business model and industry-leading swimming teaching methodologies.

  3. You’ll benefit from low start-up costs: essential equipment and initial setup can be under £500.

  4. You’ll receive comprehensive ongoing support on every aspect of your business from a dedicated team.

  5. You’ll start on a proven growth path from solo instructor to employer and business builder.

  6. The business model gives you the opportunity to achieve far greater financial rewards than operating as an independent or employed swimming teacher.

  7. Turner Swim now operates in 10 locations including London, Manchester, Glasgow and Dublin and delivers approximately 800 lessons each month.

  8. We have around 15 full and part-time instructors and most sites are at full capacity, so set your ambitions high!

  9. Whilst there is significant demand for adult swimming lessons, Turner Swim has little comparable competition.

  10. You don’t need to limit yourself to marketing to individual private clients either -- we can show you how to secure work through corporate relationships, health and sports clubs.

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Business support systems

From marketing to booking and health & safety

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Create exceptional results

Tried and tested swim programmes for adults

Sound good? Get in touch on 0131 210 0351 or request your prospectus for more information!

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