BURGER BOI | platinumwave

Mission

Burger Boi is a taste sensation that has taken the UK by storm! We are pushing the boundaries of the traditional burger brand concept.

Our array of signature creations tantalizes the taste buds with unexpected combinations and bold flavours. From our iconic ‘Triple cheese Boi’ to our signature loaded fries ‘The Bad Boi Hot Mess’. The brand's attention to delivering truly unique and creative products is showcased throughout their diverse menu; serving up great quality smashed burgers, buttermilk fried chicken, breakfasts, shakes and an extensive range of vegan/vegetarian options. All orders are made with fresh ingredients and made to order.

Vision

Burger Boi doesn't rest on its laurels; it constantly pushes the boundaries of culinary innovation. The kitchen is a laboratory of experimentation, the team work tirelessly to concoct new flavour combinations and textures that surprise and delight. Burger Boi remains at the forefront of the ever-evolving food landscape.

We have further enhanced our stores with our entertainment and games facilities adding that unique selling point and individuality.

Our first store opened in the West Midlands in 2021 and became an instant hit; it was the no1 highest grossing brand on UberEats in Wolverhampton outside of national chains.

Burger Boi has since grown to 16+ stores with many of their franchisees being multi-brand operators from the likes of Domino’s, Costa and Subway.

We are now looking to take Burger Boi to the masses and are actively seeking franchisees in both UK and International markets. We aim to have 50+ locations in the UK by the end of 2026.

Performance

Our UberEats delivery figures speak for themselves!

Gross Basket Value of £27.69, high value in the UK
High sales turnover in the UK (excluding national chains)
Fastest growing premium burger chain in the UK
One of the highest national accounts on the platform
Launched as the No.1 account in each of its current markets
The biggest account in Wolverhampton, Coventry, Gloucester, Leicester and Birmingham. (excluding national chains)
Retention rate of 90% of all customers who order on the Uber platform
90% approval rating from customers, with an average review of 4.5 out of 5. The highest average rating for a brand with 5–10 locations

Expansion

Burger Boi's plans for expansion go far beyond its current UK plans as it focuses on a global expansion and to bring its culinary marvels to new markets. From bustling urban centres to quaint suburban neighbourhoods, Burger Boi has become a fixture, adapting its menu to suit local tastes while maintaining the core principles of quality and creativity that define the brand.

Worldwide expansion is starting with its first locations in Canada & Dubai.

Ideal Partner

People who operate restaurants and whose ownership is intimately involved in the day-to-day details
Existing franchisees looking to become multi-brand operators
Those who focus on the long-term growth of their people
Those who have access to capital and property