Famous for its square patties, Wendy’s® was founded in 1969 by Dave Thomas in Columbus, Ohio and the burger brand expanded internationally in 1975. Company founder Dave built his Wendy’s fast food business on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system and the Wendy’s menu when customers enter its dining room.
Wendy’s is best known for its made-to-order square hamburger patties that uses fresh beef hamburger, freshly-prepared salad, and other signature items like chilli, spicy chicken nuggets, spicy chicken sandwich, baked potatoes, French fries, and the Frosty® dessert menu item.
The Wendy’s Company is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the company’s support of the Dave Thomas Foundation for Adoption and its signature Wendy’s Wonderful Kids programme, which seeks to find every child in the North American foster care system a loving, forever home. Today, Wendy’s and its franchisees employ hundreds of thousands of people across more than 6,800 Wendy’s restaurant sites worldwide with a vision of becoming the world’s most thriving and beloved fast food chain.
The Wendy’s Company burger chain is seeking experienced, well-capitalised multiunit franchisees to help drive organic growth throughout the UK by investing in its franchise opportunity.
The Wendy’s Company will lead brand execution and innovation, and provide in-market support to all franchisees to help ensure the long-term success of their franchise restaurant venture.
Wendy’s only offers single unit franchises in the US and Canada.
In the UK, the company wants to partner with franchisees who have the ability to develop a number of restaurants within their allotted trading territory.
The minimum number of restaurants a franchisee is required to open in the UK depends on a number of factors, including territory size and length of the franchise agreement.
How much is a Wendy’s franchise, initial franchise fee or initial investment and what are the Wendy’s franchise requirements? This depends on the type of site and franchise business you wish to run, although the company does quote that a minimum investment of £6 million is required for start-up costs.
The Wendy’s franchise cost, along with liquid assets requirement, will be discussed with prospective franchisees in detail during a meeting with key members of the company’s franchise staff, who will also cover all key elements of the franchise business.
Wendy’s charges franchisees a monthly marketing fee, which is currently four per cent of sales, plus a monthly royalty fee, which is also calculated as a percentage of sales.
In addition, a one-time development fee is also charged for each franchise unit opened.
The United Kingdom is an exciting frontier for Wendy’s, serving as the foothold to drive growth across the region. It is making a big investment in the UK, already opening 6 company owned stores, which should give confidence to new franchisees and to suppliers who want to grow with the business.
With its superior-quality ingredients, unique menu offerings, contemporary restaurant designs and flexible approach to developing new markets, it believes that Wendy’s is meaningfully differentiated and well-positioned for future growth.
The franchise package is comprehensive and has been tried and tested in many different regions throughout the world. Wendy’s initial training program provides franchisees with the foundations for success, while its ongoing training ensures that, once established, franchised restaurants thrive in their local communities.