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 From its humble beginnings at a farmers market in Pennsylvania, Auntie Anne’s® has grown to become one of the world’s most recognizable pretzel chains with more than 1,800+ locations in more than 25 countries.

 

Auntie Anne’s worldwide is owned by Focus Brands Inc based in Atlanta USA, owner and operator of seven global food brands - over 6000 retail bakeries, cafes, restaurants and ice cream shops. Focus Brands are a leading developer of global, multi-channel food service brands and the international team has taken 40 different brands to over 60 countries. They support their brands in a number of ways including operational best practices, research and innovation and professional marketing assets and campaigns.

 

With 47 locations in the UK we have a target for growth of 15 stores per year for the next 5 years.

With this much experience and so many model options, Auntie Anne's is the perfect choice for single unit operators, and multi-unit-multi-brand owning franchisees alike. 

You'll get a turnkey solution encompassing site selection and sourcing; design and construction; full operational training; integrated supply chain; full follow up and ongoing support. 

PRODUCT

Our product is our differentiator. Every single Auntie Anne’s Pretzel is made from scratch on site and is sold within 30 minutes of coming out of the oven. This guarantee allows us to be very confident in the product. We are extremely passionate about our product, it’s what drives our franchisees to push harder and keeps customers returning. Because we make our dough from scratch, the range of products we can create is endless. We are constantly developing and evolving new products. We get ideas from industry trends, franchisee ideas, products from other Auntie Anne’s markets and also products from Focus Brands.

 

We sit in the ‘Grab & Go’ sector, but this does not just mean snacks. We have a full breakfast bun range, pretzel sandwich concept in development, ‘snack as meal’ products that make for a filling lunch or early dinner as well as all the classic Auntie Anne’s products that can be enjoyed at any time of the day. Auntie Anne’s at its core in a relatively simple, hands on bakery business where the product is king, providing entrepreneurs an opportunity to make a good return on investment whilst enjoying the job they do.

SUPPLY CHAIN

Our network is supported by a one stop shop supply chain who facilitate all of our stores and products. This means all your ordering is done through an online website where your food products, packaging, cleaning products and smallwares can be ordered in a single place at competitive commercial rates.

TRAINING

Every franchisee must complete a thorough training course which takes place at the Head Office and in your store once built. This course takes you through various stages including operations training (all our pretzels are handmade on site, nothing pre-made or frozen at Auntie Anne’s!), marketing, HR and general business practices. It is key that all of our franchisees are trained to the same level to ensure a consistent and uniform brand. We have a fully equipped training kitchen in our Head Office meaning your pretzel rolling skills will be perfected by the time your store is ready to open! 

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Discovery

Please get in touch and let us know if you’d like to find out more. We run franchise discovery days every month at a variety of our franchise locations around the UK and at Head Office, which are designed to give you a much greater understanding of the business model and of the people and costs involved.

If you would like to talk to us about UK opportunities with Auntie Anne’s please call us on 075855 709 136 or drop us an email to steve@platinumwave.co.uk