Phase 2: Implementation
With the Franchise Development Business Plan and funding in place, Platinum Wave will help establish a trademark and unique selling point. This is vital to the success of your franchise proposition. It must be easily identifiable and something which customers and suppliers will recognise within the marketplace. Trademarking will allow the brand to grow under a developed and structured set of recognisable guidelines and offers potential clients an instantly recognisable product or service from which they can further develop expectations and build loyalty.
The creation of Franchisee Operating Manuals within the implementation stage is vital to outline company policy, procedures, brand standards and expectations under which each franchisee must operate. Our business experts shall work with your company to create an easy to understand, straightforward and thorough manual.
Prior to identifying potential franchisees, established territories must be identified. Territory Mapping will provide structured geographical areas within which your franchisees will work and will determine more precisely what coverage franchisees will be buying into.
Recruiting the correct franchisees is a crucial step in building a successful franchise brand and network. These people will represent your brand and therefore require to meet certain clear guidelines with regard to profile, finance and ability to carry the franchise forward within their licensed area. Platinum Wave has proven methods for franchisee selection and recruitment and can assist you in recruiting potential franchisees. Ensuring the Franchise Development Business Plan is failsafe and as detailed as possible is advisable prior to launching nationally or internationally.
Platinum Wave offers advice on setting up a pilot operation to test your business model prior to franchising to others and expanding on a wider scale. This may incur some additional time and prompt strategic change. However, the company will benefit from the trial, which will enable the company to move forward on a sounder footing.