Background

Suzie McCafferty’s professional history is firmly established in business management and, more specifically, within the franchising sector. Her experience and proven track record within business franchising has developed from successfully franchising her own retail business, growing the company to more than 70 franchisees, across six countries within a seven year period, to managing, at executive board level, corporate franchise organisations with network turnovers in excess of £30m.

Suzie’s experience of building, developing and managing successful UK and international franchise operations has earned her widespread recognition within her field, including a highly acclaimed finalist place in the National Business Entrepreneur of the Year Awards in 2006.

Suzie’s positioning within business franchising, and recognition of her exemplary portfolio to date, earned her the position of chairperson of the Scottish Franchise Forum, part of the British Franchise Association (BFA), in 2009 and 2010. She is also an affiliate member of the BFA and an active member of the UK and international franchise communities. Suzie’s work has been further recognised by the Chamber of Commerce, which has made her a business mentor.

With a comprehensive professional background and an impressive client base, Suzie has now launched Platinum Wave Ltd – a franchise and business growth specialist which will assist and advise businesses across a broad industry spectrum from SMEs to large corporations.